Hi, I'm Adil
Founder of Alteora · Almaty
Ten years ago I started working with small and medium businesses — setting up ads, calculating ROI, explaining what a CRM is. And year after year I kept seeing the same picture: marketing exists separately from the business. The contractor changes, access disappears, reports are unclear, and decisions are made by gut feel.
Alteora is the answer to that. We don't build "campaigns" — we build an operating system: products with clear pricing, infrastructure that stays with the client, and feedback rhythms. CRM stays with you. Dashboards stay with you. Access stays with you. We're administrators, not owners.
We stay small intentionally. One founder, ~150 hours per month — that's the ceiling beyond which burnout starts and quality drops. When a second active client arrives above capacity, we bring in a part-time assistant. Not before.
We don't give guarantees. That's not a trick — it's an honest signal. The methodology gives high probability of results, but the market changes. We show transparently where the work is right now, what we're changing, what hypotheses we're testing. A client can leave at any time — with no penalties.
Principles
Simplicity over completeness
80% of processes working beats 100% in Excel.
Always transparent
The client sees the CRM, holds the access, understands every report.
Client can leave at any time
No penalties. The paradox is what makes the relationship work.
Document immediately
Third time a task repeats — write a process.
Don't hire before hitting capacity
Each hire is +20% overhead, –30% margin.
Never promise guarantees
A guarantee is a reason to decline the client.